Your maternity dress delivered fit — but the price same as a regular dress, missing the value.
The hidden risk
Maternity where fit is the feature should NOT price at parity with a non-maternity dress. A factory that prices maternity styles the same way as core styles is leaving money on the table — and signaling that the extra fit work doesn't matter.
How to judge
Price maternity styles at a premium over the comparable non-maternity dress — but check that the buyer's reorder rate supports the premium.
What the supplier must provide
Per-fit maternity cost adders — so the price premium reflects the real work.
How DONGFAN handles it
DONGFAN's maternity fit engineering is a real differentiator — we surface the cost to do fit right, so you can price accordingly without apology.
Buyer checklist
- Premium maternity over comparable dress
- Surface the fit cost adders
- Match premium to reorder signal
- Audit maternity returns at premium
- Test premium in price ladder
- Treat fit as a priced feature