You led with dresses because they were photogenic — leggings would have carried more revenue.
The hidden risk
Maternity dresses get the photos; maternity leggings get the reorder revenue. Suppliers lean toward dresses because construction complexity reads as 'premium' in their world — but the buyer's reorder chart usually says leggings.
How to judge
For each market, check what % of maternity revenue comes from dresses vs leggings. Lead with the category that carries your reorder revenue, not your catalog image.
What the supplier must provide
Honest cross-category reorder data so you can sequence your maternity range by revenue contribution.
How DONGFAN handles it
DONGFAN's maternity reorder profile shows leggings carry the most consistent second POs — and we help you sequence your maternity range accordingly.
Buyer checklist
- Audit revenue % by maternity category
- Lead with the highest-reorder category
- Compare per-category LTV
- Audit growth path from legging to dress
- Reserve dresses for 'expand later'
- Treat reorder data as range planner