Your maternity capsule was beautiful — and the buyer came back saying customers complained about fit.
The hidden risk
Maternity shoppers tolerate less fashion to get more fit. A supplier that treats maternity like a fashion subcategory quietly under-delivers on the one thing the customer is actually paying for — a dress that fits through 9 months.
How to judge
Place the maternity dress on a fit form at 3 pregnancy milestones. If the silhouette breaks between months 3 and 7, it's not a maternity piece.
What the supplier must provide
Fit form tests across trimesters, not just on a single non-pregnant fit model.
How DONGFAN handles it
DONGFAN fits every maternity style on pregnancy forms at multiple weeks — so the dress you sign off on fits the body that wears it across all 9 months, not the one that tries it on at the studio.
Buyer checklist
- Test on trimesters 1, 2, 3
- Audit silhouette continuity
- Reject styles that break at 5-7 months
- Inspect across pregnancy body shapes
- Test across sitting / standing / walking
- Treat fit as the maternity product