Your maternity line was priced where buyers kept comparing — and bought nothing.
The hidden risk
A supplier that gives you only one retail recommendation doesn't understand where maternity buyers stop comparing. The shopping journey of a pregnant customer changes once the dress crosses a quality signal — comparison stops and decision happens.
How to judge
Find your 'decision price' band — where maternity customers stop tab-comparing and start buy-deciding. Build pricing around that.
What the supplier must provide
Different cost-tiers for different customer segments — entry decision, mid decision, hero decision — so your retail ladder respects decision psychology.
How DONGFAN handles it
DONGFAN's maternity cost tiers ladder into the decision-band pricing — so your retail lands where buyers stop comparing and start committing.
Buyer checklist
- Find decision price per category
- Build cost-tiers for decision bands
- Audit conversion at decision price
- Avoid pricing in compare-zone
- Track decision price by segment
- Treat psychology as a pricing input