You launched 5 maternity silhouettes — and only 2 truly moved.
The hidden risk
Maternity buyers reorder what works for their changing body, not what's most photogenic. A supplier that optimizes for shoot-day drama usually produces silhouettes that look great in stills and die on the customer's body across months.
How to judge
Build around body-accommodating silhouettes (empire softly defined, A-line, drapey front) — these protect the customer through pregnancy stages.
What the supplier must provide
Real customer reorder data per maternity silhouette, not just sample-day impressions.
How DONGFAN handles it
DONGFAN's maternity reorder data tells you which silhouettes cross trimester boundaries — and we steer your next range toward those, not the ones that just photographed well.
Buyer checklist
- Audit reorder % per maternity silhouette
- Cap experimental maternity silhouettes
- Anchor with body-accommodating shapes
- Test across sitting / walking / standing
- Compare reorder rate by silhouette
- Treat maternity reorder as the metric