Factories quote you MOQs of hundreds or thousands, and it feels like the system is built to keep small brands out.
The hidden risk
A high MOQ forces a new brand to bet big before it knows what sells — overbuying inventory that becomes dead stock, and burning the cash a small brand can't spare.
How to judge
Look for a factory that built itself around small orders — not one that grudgingly accepts them, because a reluctant factory will cut corners on your small run.
What the supplier must provide
A genuine MOQ 100 with real small-batch capability — flexible cutting, fast sampling, and pricing that doesn't punish you for starting small.
How DONGFAN handles it
DONGFAN runs on MOQ 100 — we're built for small-batch fast-turn, so a new brand can test, learn and scale without betting the business on a single order.
Buyer checklist
- Ask if MOQ 100 is real, not a lure
- Check small-batch cutting capability
- Confirm sampling turnaround
- Check pricing doesn't punish small runs
- Test before you scale
- Avoid factories that grudgingly accept smalls