A first apparel order should answer a focused business question: can one clearly defined style reach the customer you have in mind? DONGFAN's standard MOQ is 100 pieces per style. That gives a new brand a concrete production starting point, but it does not remove the need for a clear brief, a sample decision and a realistic launch calendar. This guide helps founders turn a concept into a manageable first production conversation.
1. Decide what the first style needs to prove
A first order is easier to scope when it starts with one hero style rather than a broad collection of loosely defined ideas. Identify the intended customer, garment category, core use case and the design details that cannot change. This makes it easier to decide what needs development and what can remain open for a supplier review.
Quantity is only one part of that decision. Before requesting a quote, consider the number of colour directions, size range, intended retail timing, fabric direction and the information your team can provide. A clear first-order objective keeps the sample review tied to the product decision you actually need to make.
- One defined style and target customer
- Reference image, sketch or technical direction
- Planned size range and colour direction
- Target launch window and order quantity
2. Build the brief before you commit to production
Use the available materials to show the factory what is fixed and what needs input. A tech pack is helpful, but a detailed reference image, garment sample or concise written brief can also start a feasibility review. State the fit intent, material requirements, trims, branding, quantity and target date so the quotation assumptions are visible.
For a 100-piece order, avoid treating every variation as a separate experiment. Keep the opening scope practical, then ask which fabric, colour, construction or size choices need confirmation before sampling. That discussion is more useful than assuming a minimum quantity makes every combination immediately feasible.
- Construction and fit priorities
- Fabric composition, hand feel or performance needs
- Trims, labels, decoration and packaging direction
- Questions that require supplier confirmation
3. Plan the launch around decisions, not a fixed promise
DONGFAN's usual sample-development window is 2–3 weeks, depending on the number of styles and development complexity. After approval, bulk production is generally planned for 4–8 weeks depending on order quantity. Use these ranges to build a working calendar, then confirm the actual project schedule in the quotation.
Leave room for reviewing the sample, consolidating feedback, confirming materials and arranging shipping. A launch date becomes more resilient when the brand treats sampling and production as decision stages rather than assuming a fixed dispatch date from the first enquiry.
- Allow time for sample feedback and revisions
- Confirm the production schedule after approval
- Keep marketing dates flexible until the scope is confirmed
- Record final decisions in one brief
FAQs
What is DONGFAN's standard MOQ for a first order?
The standard MOQ is 100 pieces per style.
How long does a first sample usually take?
Sample development usually takes 2–3 weeks, depending on the number of styles and development complexity.
What should I send before asking for a first-order quote?
Send the garment direction, quantity, fabric or material preferences, size range, reference images or tech pack, and your target timing.